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Wetzel's Pretzels

Franchise Profile

  • Total Investment: $425,000 - $550,000
  • Cash Investment: $100,000
  • Business Type: Franchise
  • In Business Since : 1994
  • Training & Support: Yes

Wetzel's Pretzels

We are 26 year old proven baking concept located in quality malls throughout America. We offer freshly hand rolled and baked on site pretzels, pretzel bites, hot dogs wrapped in pretzel dough dipped in butter with a variety of flavors such as cinnamon, jalapeno, pepperoni etc. These products are delicious easy to create and the staff duties are easily trainable. We are a fun brand with raving fans across many states and a cult like following especially in Los Angeles where we are frequently featured in numerous mediums with stars like Jimmy Kimmel, Ben Affleck, Kim Kardashian enjoying our product. We do not require advertising since we are an impulse purchase in mall based on our good locations, reputation, samplers, and consistently fresh and delicious product. Our business model is very strong and are operating margins are healthy and above the industry norm.

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